Tiffany & Co. starts their advertising campaign for fall 2015 with three new jewellery collections – Tiffany VictoriaTM, Tiffany Bow and Tiffany Infinity. Sparkling diamonds in pictures that do not only reflect style, but rather also valuable relationships between friends and relatives.
“Jewellery from Tiffany has long symbolised interpersonal relationships that fill life with meaning and happiness”, said Caroline Naggiar, Chief Marketing Officer of Tiffany. “That is part of our extraordinary inheritance and we are proud to show families from real life in this campaign and therefore to give the style and beauty of the design an authentic feeling.
“The pieces are brilliant accessories for the black-white photos from the renowned photographer Mario Sorrenti. The photos show the sisters Dree and Langley Fox Hemingway, who share a life full of memories, the models Crista Cober and Imaan Hammam, as relaxed as friends for years, and the model Doutzen Kroes with her son Phyllon, who were photographed together for an advertising campaign for the first time ever.
The stylist Tabitha Simmons selected elegant, feminine fashion and used the jewellery in different combinations in order to better show the variety of these three collections. The design director Francesca Amfitheatrof used round, tear-shaped diamonds for Tiffany VictoriaTM in order to give the collection the grace of petals. Her collection Tiffany Bow reminds of a delicate bow that you can wrap around your finger in order to not forget something – or someone. Tiffany Infinity, inspired by the continual energy and dynamics of an ancient symbol, was implemented in a modern form.
The campaign was created together with Tiffany’s advertising agency Ogilvy & Mather in New York. It will appear in magazines and in digital media this fall and winter under the hashtags #TiffanyVictoria, #TiffanyBow and #TiffanyInfinity. Mario Sorrenti, known for haute couture photo galleries and legendary advertising recordings, was also director for a black and white film for the campaign.